The Mystic Daisy
ONLINE ART GALLERY
An online art gallery offering a distinct collection of fine art prints, each available in limited editions.
The Mystic Daisy
Branding. Packaging. E-Commerce. Web Design. Copywriting. Art Direction. Photography & Styling. Social
Online Art Gallery
A poetic interplay of art, words and photography
We focused on achieving a clean and sharp look that prioritised large displays of photographs showcasing the artworks in intricate detail.
While the intention was to create an immersive experience overall, we did include the basics of a simple design that offered a streamlined-buying experience to the users.
The Mystic Daisy was looking to launch their brand and artworks through an e-commerce website that would serve as their main business and communication tool.
The objective was to design a clean visual identity and an engaging website that not only portrays the contemporary and versatile nature of the brand but also reflects their sense of style and quality.
The Mystic Daisy’s visual identity was crafted to evoke a feeling of modernity blended with timeless elegance and sophistication.
We designed the logo as a wordmark with a combination of a classic serif and a versatile sans serif font manifesting the contemporary nature of the brand.
Fogtwo No 5
The core colour palette includes black, grey and white reflecting the premium nature of the brand.
This allowed room to experiment with different colour palettes while building the collection pages, each selection being influenced by a unique creative direction.
We chose Cormorant Garamond as the primary font due to its smooth curves that complement the elegant nature of the brand.
Collection pages were given the freedom to experiment with typography ranging from an ornamental to a bold style contributing to the uniqueness of each storyline.
COLLECTION PAGES - SUMMER EDIT
Taking inspiration from high fashion and lifestyle brands, season inspired photographs were taken to add to the appeal of the visual imagery across the website and social media platforms.
The website was to be launched with six collections of fine-art prints, each with an individual style, storyline, and photography concept.
This gave us the creative freedom to experiment with different visual directions for presenting each series of artworks.
Our goal wasn't just to sell artworks on an e-commerce platform. We wanted to create an immersive experience for the art pieces that showcased their ornate details and brought the story behind each collection to life.
This project involved everything from logo development, brand identity, packaging design and collaterals to website, art direction and execution of the photoshoot, web advertising and social media management.
Branding & Communications